Services
We provide the best result on every project!
Research and Analyse
Organically grow the holistic world view of disruptive innovation via workplace.
Implementing Ideas
Bring to the table win-win survival strategies to ensure proactive domination solution.
Cost Transformation
At the end of the day, going forward, a new normal that has evolved from generation
Qualitative Research
Qualitative Research
(Focus Group) is by definition exploratory, and it is used when we don’t know what to expect, to define the problem or develop an approach to the problem. It’s also used to go deeper into issues of interest and explore nuances related to the problem at hand. Common data collection methods used in qualitative research are focus groups and in-depth interviews.
Our team can create screener guides, moderation guide, recruit, moderate, (or contract a moderator, record video and audio provide transcript and a summary or full report.
Non-Traditional Facilities
- We use non-traditional facilities to conduct focus groups around the Caribbean region.
- Technology now permits us to stream live to our more than two observers, while observers can comment online in real time with the moderator.
- Video and Audio recordings can be downloaded in different file formats or viewed online.
- A full transcript in English can be made available if required by the client.
Global Research & Marketing Consultants also conduct online/Virtual Focus Groups, Triads, Dyads or IDI’s with respondents from multiple locations. These interviews can be streamed in real time and recorded for review later. Virtual Non-traditional online facilities are developed which allow our observers/client to see participants expressions and communicate with moderator through another portal.
Quantitative Research
Survey Options
Global Research & Marketing Services (GRMC) has a complete solution for your CAPI projects, that includes an offline app for data collection integrated with our cloud system. We can manage our interviewers and call center activity in one platform and collect recorded data through VOIP or landline. We create customized SMS Surveys and reach respondents directly on their mobile phones while providing our clients with real-time feedback. Surveys are branded if needed for device responsive, Online Surveys and distributed via email, social media, client’s website etc. Our CAPI, CATI and CASI capability allow us to capture data directly in the field using our dedicated app for shelf studies, price audit, product monitoring etc. We can assist you with your field work with our trustworthy industry standard quality controls.
Field Work
GRMC’s Field work process of data collection includes using survey methods such as CAPI (face‐to‐face interviews) CASI, Online, IDI’s recruitment, and Interviewing, or observation. We have the required degrees of skilled and trained screeners, field workers, recruiters and administrators to administer the data collection process, execute the task of actual collection of data, and apply the requisite quality control. We pay very close attention to quotas and sampling to meet the client’s specific requests efficiently, timely and accurately.
Whether in a crisis or not your PR team need to have a pulse on how your company is being perceived in the media. If you are launching a new PR or Communication Campaign and want to assess or test your messaging contact us.
Quantitative Research
Quantitative Research – is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population. Here we collect data through surveys (online, phone, paper), audits, points of purchase (purchase transactions), and click-streams.
Through the use of these research methods we are able to offer our clients the following services and solutions:
• Customer satisfaction Surveys
• Competitive Intelligence (SWOT Analysis)
• PR & Advertising evaluation feedback
• Pantry, Trackers, Psychographics
Media Monitoring: Whether in a crisis or not your PR team need to have a pulse on how your company is being perceived in the media. If you are launching a new PR or Communication Campaign and want to assess or test your messaging contact us.
Contact us for a free consultation! We can help you design and implement your market research program
Mystery Shopping
Our Mystery Shopping Process. How Does it Work?
Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by us, market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
Do you know what goes on in your business when you’re not around? Let us be your eyes and ears ensuring you that your operation is running efficiently and your brand is protected. Contact us today to see how we can help your brand! Our services include:
- Mystery Shopping Services
- Resort-Casino Mystery Shopping Services
- Executive Gaming and Mystery Shopping Evaluations
- Integrity Shopping
- Bar Spotting
- Competitor Shops
- Phone Shops (recorded or unrecorded)
- Video Shops
- Merchandising
- Customer Service
- Training
